For three days, the EME experts explained all aspects of productions centred around new digital media to participants. It is impossible to render an exhaustive list of all subjects addressed, the animated debates and the constructive exchanges. We will give you a brief overview of the experts' enlightened opinions as well as some examples of their current work or their current references in the digital world.

New production methods

During the EME 2009 meetings with several new media experts, it became clear what the conditions are to carry through projects in these domains.

Given that, for Neil Seiling, the public is the centre of new media systems; that communication is no longer a one-way street; that the public makes the media; that there is more and more content; the role of the 'coordinator' or 'promoter' of a digital media project is to do what he wants to do and his 'flame' will propagate itself; the energy will bring other partners along. It is up to him to find and emphasize his uniqueness, and to do it well. He has to be the mentor of the project.

After this, it becomes team work; there are enough people and resources on the internet to achieve this. Thus the public and professionals will find a way to install trust, to create a space where there is mutual trust. The solution to this problem generates income.

For Paula Le Dieu the role of promoter is even more important because today only few producers are really aware of new technologies; too many of them still function with a classic linear scheme for film or television programmes. Even if technology is nothing without content, it is important to take it into account and integrate it into a media plan.

Finally, Douglas Gayeton. He believes the media are no longer functioning in a linear way and a way has to be found to involve the public. Audiences are present and one has to find the proper economical model. Today there is a tendency towards 'niche' markets but there are many of these. By linking the niches together a viable economical model is possible.

To succeed, the promoter must devote 10% of his resources to production and 90% to broadcasting and finding a public. New brands need to be created to ensure a new fidelity from the public.

First links

The chain or network formed between all participants in these workshops becomes a new multidirectional system wherein everyone gives and receives something. Therefore it is interesting to present projects from some of these experts. Paula Le Dieu works on www.bus-stop.com, a rather innovative artistic subject. Neil Seiling advances Clay Shirky's book 'Here Comes Everybody' shining a light on the way to search and find on the web of the future. For Douglas Gayeton, one of the most important examples these past few months in the new approach of the digital public is the site www.hulu.com, an attempt of answer to the traffic of films and videos on the Internet.

Benoît RENSONNET ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )