For more than 15 years, VRintelligence (VRi) has worked with a variety of major organisations, such as P&G, Coca-Cola, PMI, Siemens Nixdorf, and Total.
Today, VRi is leading the FMCG real-time ‘Operational intelligence and complex events processing’, based on a large real-time database, with L’Oréal International, DANONE, and Nestlé.
VRiTools® are a suite of business solutions designed for retailers to create, collaborate and run market research in 3D virtual reality. The methodology enables users to simulate marketing-mix settings in order to make better decisions through the eyes of the shopper.
The methodology, which is based on an iterative process, generates collaborations able to reduce time-to-market by up to a third of the current time taken.